Videos
During my time at Camp Bow Wow, I’ve gotten Adobe After Effects certified and used those skills to film, edit, and animate videos used for advertising and social media.
In conjunction with this, I’ve worked closely alongside the Art Director to brainstorm and concept for our national video advertisements.
Promotional video for social media to spread awareness about Camp Bow Wow’s #GiveAFetch campaign and events. I came up with the concept for the video then went over to a local Camp to shoot clips on a gimbal. After filming was finished, I combed through the footage, picking the best clips, then edited them together, and animated the video.
#GiveAFetch Video
Franchise Sales Ad
This ad was part of an A/B Test for Franchise Sales that was ran on multiple platforms, including YouTube advertising. This ad focuses on the more emotional side to owning a doggy day care and boarding franchise, highlighting the dogs and staff, featuring one of Camp Bow Wow’s most well-known and accomplished franchise owners. I combed through a library of testimonial videos and after determining the best interview for this A/B test, I selected sound bites and edited them over clips of a previous commercial shot for CBW, repurposing footage and giving it new life. I then worked alongside the VP of Marketing in animating an end card directed at increasing interest in investing in CBW.
A/B Testing - Option A
Franchise Sales Ad
This ad was part of an A/B Test for Franchise Sales that was ran on multiple platforms, including YouTube advertising. While option A of the A/B test focuses on the more emotional side, this ad focuses on the more analytical side of owning a doggy day care and boarding franchise. The same steps were taken as outlined in option A, but this time I combed for soundbites pertaining to the success and facts of owning a CBW Franchise.
A/B Testing - Option B
2024 National Advertisement
I worked alongside the Art Director and members of the CBW Marketing Team to brainstorm multiple national advertisement concepts. Once deciding and fleshing out this concept, I assisted in designing multiple assets featured throughout the commercial. I also designed the end card that was then passed to the vendor and animated. The vendor initially provided two finalized files where I then exported 300+ versions of the commercial, one :15 second and one :30 second version for each individual Camp.
