Print Materials
Throughout my time at Camp Bow Wow, I’ve created just about every type of print asset that’s available in a multitude of sizes, easily totaling over a thousand unique pieces. I’ve selected a few of my favorites throughout the years ranging from Franchise Sales print ads to editable templates that were created for local Camps to easily and quickly plug in their information.
ADS, BILLBOARDS, POSTCARDS, OH MY!
The Chosen Ones
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The Chosen Ones 〰️
Postcard handout created for a single local Camp advertising their new customer specials to incentivize recipients to become customers and increase the number of dogs coming into Camp
6”X4” Postcard
22”X28” Insert for A-Frame Sign
Now hiring sign created for local Camp to place outside their front door and bring to events
Small (4.625” x 4.625”) magazine ad placed in Franchise 500 Magazine advertising the opportunity to own a Camp Bow Wow Franchise featuring CBW President, Julie Turner
1/3 Page Magazine Ad
Enrichment Flyer + Leash Tag Templates
Fully editable flyer (left) and leash tag handout (right) templates made available to all locations advertising one of Camp Bow Wow’s most popular enrichment services, Peanut Butter Picasso, to increase awareness and sales of activity. Template was made to fit for any theme, holiday, or season featuring editable picture spots to highlight specific activity taking place.
EDDM Postcard
Postcard mailer created for Camp location that was bought by new owners after previous ownership issues in hopes of regaining old client base and freshening their reputation amongst the community
Co-op print ad placed on bottom flap of school folders handed out to students at beginning of the school year
School Folder Ad
Ad Spread for Local Area Magazine
Two-page ad spread for multi-unit owner wanting to increase brand awareness and education on what Camp Bow Wow is with a coupon to incentivize viewers to become a customer
Full page magazine ad with different approach as previously shown to increase education on the success of Camp Bow Wow in hopes of drawing more interest and website clicks
Full Page Magazine Ad
Camper Anniversary Certificate Templates
Local Camp request turned into a fully editable template as asset was seen as beneficial for the entire system as a pet parent touchpoint highlighting Customer Appreciation. Two versions were created to accommodate Camps who’d want to offer a coupon and those who wouldn’t.
